By Roxanne Alterio · Place Estate Agents
A targeted pre-sale preparation that cost a fraction of the return it generated. This is what the preparation-to-sell model looks like in practice.
The seller had owned the property for years. It was well-built and well-located. But it had not been updated since the original fit-out. The kitchen felt dated. The paint was tired. The garden had grown in all the wrong directions. The kind of property that buyers walk through and immediately start calculating preparation costs in their heads.
That mental calculation is the problem. The moment a buyer starts pricing their own renovation, they subtract it from their offer. They do not add your sentimental value. They add their risk, their effort, their time and a healthy contingency buffer. The gap between what you think the property is worth and what they are willing to pay for it in that condition is almost always larger than the cost of doing the preparation yourself first.
Roxanne assessed the property, identified exactly which works would move the needle in the current market, and gave the seller a predicted post-renovation value before a single dollar was spent. The numbers made sense. They proceeded.
"The preparation added far more than it cost. Roxanne knew exactly what Brisbane buyers in this suburb would respond to. We did not waste a dollar on anything that did not move the needle."
Verified seller · Brisbane South · 2025
Roxanne identified the specific works that Brisbane buyers in this suburb and price range respond to. Nothing was done for its own sake.
Roxanne walks through the targeted preparation, the works, the timeline and the result.
Roxanne gives you a free assessment. Current value, recommended works and predicted value after. Before you spend a dollar.
Verified comparable sales for your street. Your real number today, before anyone spends anything.
Based on what Brisbane buyers in your suburb are actually responding to right now. No guessing. No spending on things that do not move the needle.
Once you can see the expected return, you make an informed decision. No pressure. No obligation at any point.
Trade costs paid from your settlement proceeds. Nothing upfront. Roxanne manages everything and then lists and sells your property as your licensed agent at Place Estate Agents.
Free assessment. Current value, recommended works and predicted value after. No obligation at any stage.
0419 382 733 · roxanne@eplace.com.au · Place Estate Agents
If you have a question about anything in this article or your Brisbane property, Roxanne is happy to chat. Free and no obligation.