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Case Study 8 min read · The Alterio Team

$100,000 in 11 Days

By Roxanne Alterio · Place Estate Agents

Case Study · Brisbane South

$100,000 added in 11 days.
Here is exactly how we did it.

A targeted pre-sale preparation that cost a fraction of the return it generated. This is what the preparation-to-sell model looks like in practice.

$100k+ Value added through targeted preparation
11 Days from start to completion
7x Return on renovation spend
0 Dollars upfront for the seller
The story

What the property looked like before we started.

The seller had owned the property for years. It was well-built and well-located. But it had not been updated since the original fit-out. The kitchen felt dated. The paint was tired. The garden had grown in all the wrong directions. The kind of property that buyers walk through and immediately start calculating preparation costs in their heads.

That mental calculation is the problem. The moment a buyer starts pricing their own renovation, they subtract it from their offer. They do not add your sentimental value. They add their risk, their effort, their time and a healthy contingency buffer. The gap between what you think the property is worth and what they are willing to pay for it in that condition is almost always larger than the cost of doing the preparation yourself first.

Roxanne assessed the property, identified exactly which works would move the needle in the current market, and gave the seller a predicted post-renovation value before a single dollar was spent. The numbers made sense. They proceeded.

"The preparation added far more than it cost. Roxanne knew exactly what Brisbane buyers in this suburb would respond to. We did not waste a dollar on anything that did not move the needle."

Verified seller · Brisbane South · 2025

Before Original condition
Property before renovation
Add before photo
After Post-renovation
Property after renovation
Add after photo
The works

What we did. What it cost. What it returned.

Roxanne identified the specific works that Brisbane buyers in this suburb and price range respond to. Nothing was done for its own sake.

Interior painting, full property
Neutral warm white throughout. Single biggest visual impact.
High return
Kitchen refresh
New handles, benchtop reseal, splashback update. Not a targeted preparation.
High return
Bathroom update
Regrouting, new fixtures, frameless screen. Transformed look.
High return
Garden and lawn
Full lawn care, pruning, new mulch, pressure wash of paths.
High return
Professional staging and styling
Furniture and accessories for the campaign period.
High return
Professional photography
Twilight and interior photography for maximum online impact.
Essential
Smoke alarm compliance
Required in Queensland before settlement.
Required
Total cost of works
Paid from settlement proceeds
Nothing upfront. Campaign Hub. Deducted at settlement.
Value added
$100,000+
Watch the full story

$100,000 in 11 days.

Roxanne walks through the targeted preparation, the works, the timeline and the result.

$100,000 in 11 days Brisbane renovation
Watch on YouTube
$100,000 in 11 days. Brisbane renovation to sell.

Opens on YouTube → https://www.youtube.com/watch?v=bA2XH0XtMWw

Get your free preparation assessment
Your property

Could the same approach work for your property?

Roxanne gives you a free assessment. Current value, recommended works and predicted value after. Before you spend a dollar.

01
Free assessment

Roxanne appraises your property as-is

Verified comparable sales for your street. Your real number today, before anyone spends anything.

02
Renovation plan

You see exactly what works would return and why

Based on what Brisbane buyers in your suburb are actually responding to right now. No guessing. No spending on things that do not move the needle.

03
Predicted value after

You decide whether to proceed

Once you can see the expected return, you make an informed decision. No pressure. No obligation at any point.

04
Roxanne runs the whole thing

Every trade coordinated. Then your property sold.

Trade costs paid from your settlement proceeds. Nothing upfront. Roxanne manages everything and then lists and sells your property as your licensed agent at Place Estate Agents.

Get your free assessment
Start here

Find out what your property could return.

Free assessment. Current value, recommended works and predicted value after. No obligation at any stage.

Get your free assessment How it works

0419 382 733 · roxanne@eplace.com.au · Place Estate Agents

Questions about this article?
Talk to Roxanne directly. Free, no obligation.
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If you have a question about anything in this article or your Brisbane property, Roxanne is happy to chat. Free and no obligation.

Free property appraisal

Know what your Brisbane property is worth today and what preparation would return. Free, no obligation.

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Talk to Roxanne

Licensed agent at Place Estate Agents. Brisbane South Property Experts.

0419 382 733
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